Your Name: Pat Matson
Name of Business:
The World of Within
Type of business: For women who suffer with anxieties about self esteem
and being fat.
What does your business do? Teach spiritual principles to aggrandize
health, wealth, success and harmony.
Why did you start the biz and when did your business open? I began this
business in 2004 to bring my message of hope to Obese women via my book, my
workbooks and my teleclasses.
How many people in your company? Only me.
What's your office location like? I have an office in my third bedroom. It is completely dedicated to my work with the single exception of an infrequently used futon. I have a wireless network to the rest of the house so I can always know when emails arrive.
What's the toughest part of running your biz? The toughest part of running my business is positioning myself appropriately on the internet to appeal to my target market.
What's the most fun part? The funnest part for me is getting comments on my blog that I've helped someone by creating a piece of enlightenment. That really warms my heart.
Anything you would have done differently? I'd have gotten a marketing coach two years ago.
Explain what's next on the horizon for you and your business? I have two businesses. I'd like The World of Within to make more money so I could lay the other business aside completely and concentrate on only one of them.
What advice do you have for others? (Don't hold back!) Even if
your heart's desire is fully obvious to you, others don't always see it. You
sometimes need to tout yourself in full color with a band playing Sousa in the
background to grab people's attention without using long sales pages (ug!) to
manipulate them.
How do you use OnlineBizU.com to help with your biz or sanity?
I am going through my initial three months of coaching with Donna and just
getting that done is more than I can handle plus run my company. I find
OnlineBizU a healthy wealthy source of information that is frequently
overwhelming because of the quantity of it. It's taken me 5 weeks to get to
doing this outline, after all. ;)
Personal Info:
School
Carlow College, Pittsburgh, PA. English major; Education Minor
Prior jobs or business?
I have spent 43 years in corporate America where I held the titles of Office Manager; Executive Assistant; Sales Training Manager and Technical Writer.
Favorite food? I adore Persian food.
What are your pets' names?
I have two tuxedo cats named Percy and Chi. One day as I stepped out of the
shower, there they were; hence, The title of my book "My Cats Have Seen Me
Naked.
Do any of these pets help with your biz? Percy frequently warms my In Box.
What person or event in your life led you to go into business for yourself?
Youthfully immature middle managers who could NOT handle my expertise or experience.
Website URL:
http://www.theworldofwithin.com
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Your Name:
Monica McPherrin




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